Red Flags to look out for when buying cat food 🚨🐱

Nobody can guarantee that cats eat the same food forever. And even though all of your cats love our food, once in a while you will see something new being offered by some company on your Instagram feed or your neighbourhood pet store.

Since Day 1, we decided to go against this, and even though some of our most modern competitors continue to bend the truth on their packaging, we continue to declare everything that would enable you to make the right decision. This is why, we also prepared a list of the most common Red Flags 🚨 that you should look out for when purchasing food for your little Stubentiger:  

1. Unclear ingredients:

Avoid foods with unclear or general descriptions like 'meat meal' or '97% meat content.' Instead, opt for specific meat sources like 'chicken' or 'salmon' - preferably those that also declare all the organs. No wet food can be prepared without water - and will also defeat the purpose of wet food if water isn't used. Cats need the hydration. Look out for how much of the meat content is actually fresh meat content in dry food.

2. Artificial Preservatives:

Be wary of artificial preservatives such as BHA, BHT, and Ethoxyquin. Prefer products preserved naturally, through the use of natural vitamins and minerals.

3. High grain content:

Cats are carnivores, so avoid foods with excessive grains like corn, wheat, or others. Soy, even though not technically a grain, is used quite a lot as well as a binder in dry food. All of these, when used in high amounts, do not comprise a healthy diet for your little furrballs. They should never be equal to (or higher than) the meat content in your cats food.

4. Fillers and Additives:

Watch out for fillers like cellulose or excessive artificial flavors, colors, or added sugar. Most of these will result in cats developing diseases in the long term - so try to stay clear.

5. Misleading claims:

Be cautious of unrealistic claims on packaging, such as "85% animal protein" without proper supporting information. Brands tend to add these labels in the front but if you take a close look at their ingredients list (Zusammensetzung), you will see that they calculate it incorrectly. They leave out all the other ingredients and just calculate this as a percentage of the protein content. So it could be very possible that the food actually has only 20% meat content - but out of that 85% is animal protein.

6. Sustainability:

Avoid foods that are not manufactured close to the area of purchase. Most cheap food (especially wet food) in the market comes from Asia in large shipping containers - resulting in an insane carbon footprint. Also look out on the packaging for logos of partners that help offset the carbon footprint generated with the plastic used for packaging.

Like we always say, cats only give us love - let's give them the food they deserve ❤️ 

And you know where you can find the food that they deserve 😉 

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