Better nutrition starting @ 16€

  • 👩‍⚕️

    Developed with veterinary specialists and animal nutrition experts

  • 🌏

    Ingredients that are best for your cat and better for the planet

  • 🐱

    Approved by the pickiest of cats

  • 🪙

    30 Day Satisfaction Guarantee

  • Maxi Probier-Pack
    Maxi Probier-Pack
    Maxi Probier-Pack

    Maxi Probier-Pack

    €34,99
    Regular price
    On Sale
  • Frisches Trockenfutter Probier-Pack
    Frisches Trockenfutter Probier-Pack
    Frisches Trockenfutter Probier-Pack

    Frisches Trockenfutter Probier-Pack

    €24,99
    Regular price
    On Sale
  • Nassfutter Pur Probier-Pack
    Nassfutter Pur Probier-Pack
    Nassfutter Pur Probier-Pack

    Nassfutter Pur Probier-Pack

    €27,99
    Regular price

Developed specifically for cats - by cats and the scientists who love them ❤️

"A healthy diet is the first step to a happy cat life. We have made it our mission to develop products for cats that promote their health. Thus, we have paid special attention to a high proportion of meat, vitamins and minerals and leave out any nasties that should not be found in cat food."

Veronika Broukal,
Diploma in Veterinary Medicine

  • “Head Box Inspectors”

    Krampus & Beerus
  • “Chief Aroma Expert”

    Uschi
  • “Chief Cuddle Officer”

    Ganesh
  • “Chief Tasting Officer”

    Obi-Wan
  • “Chief Cat Officer”

    Oskar

Only what your cats need.

🐔 🍣 Regulate energy levels and stabilize metabolism with fresh, real meat, natural Omega-3 oils, and nettle in every bite.

🧫🥬​ Give immunity a boost with air-dried beet root, green peas, apples, and more, plus probiotics and essential vitamins.

🧬🌱 Provide digestive support with the help of pre- and probiotics, flaxseed, and Yucca schidigera to keep tummies healthy.

🥕💧Nourish skin, improve fur quality, sharpen eyesight, maintain a stable temper, and build strong bones
with a special blend of flaxseed, carrots, Omega-3 oil, and more.

And none of the bullshit 💩

  • No Fillers

  • No Grains

  • No Added Sugar

  • No Gluten

  • No Nonsense

  • 1.8 Tonnes

    Salmons Saved 🐟

  • 7300 kg

    Compensated CO2 🌳

We're leading the way in Environmental Innovation to make this world a better place for all animals.

Convenience & Sustainability at your doorstep - Furry Up!

  • Easy & Flexible

    Get how much food you want, when you want and where you want it. Doorstep climate-neutral delivery with easy cancellations and reschedules.

  • Going Beyond Food

    Our delivery box doubles up as a cat castle - because we know you treat them like royalty 👑

  • Sustainable Delivery

    All of our packaging is made of fully recyclable paper with single materials. We work with Klima Partner to compensate for packaging driven emissions.